QuickBooks was launched by Intuit, as a business accounting software, primarily targeting small businesses. It offers simple accounting and book keeping solutions. It aims at speeding up the individual financial data, without any professional outside help.

Initially QuickBooks was a rage in the software market, as many small entrepreneurs looked forward to solving their accounting problems, using QuickBooks. It even absorbed 80-90% of the market at the time of its launch. Continuous improvisations have ensured their hold over the market. Latter versions of the product came with audit trials and double entry features. Over the years, intuit has come out with industry specific models with specific versions for different kinds of businesses.

It even came out with an online version, where users can pay monthly for the product and avail their services online. Recently, QuickBooks came out with a Linux version, in addition to the previous Microsoft one. This has increased its demand fourfold, with a strong 50,000 clientele.

The best part about using QuickBooks is that is had specific versions for retailers, manufacturers, wholesalers and service providers. Recent addition to QuickBooks software include, online Payroll services, online banking solutions, electronic payroll services, remote accessing, remote payroll features, integrated Google mapping, excel spreadsheets, Microsoft outlook and better email services. Apart from these, they even have an employee time tracking feature. It can even be accessed on Blackberry, iphones and Android mobiles. The most popular QuickBooks software includes: